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The main objective of this study is to explore the perspectives of z Muslim generation toward halal cosmetics in Indonesia. Primary data used in this study are collected from in-depth interview based on purposive sampling method. The study uses qualitative method through literature study and in-depth interview in which the interview data use descriptive analysis. The result shows that religiosity value, health factor, and halal cosmetics marketing strategy are influencing the perspectives of z Muslim generations toward halal cosmetics.