Consumer Interest to Online Shopping in the e-Marketing era
E S Soegoto (a*) , I A suhendi (b*)
a. Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b. Departmen Akuntansi, Universitas Komputer Indonesia, Indonesia
Abstract
The purpose of this paper is to find out the extent of consumer interest in online shopping for the current e-marketing era. The research method used in making this paper is a descriptive method by comparing existing research with research in this paper. From the results of research that consumers teach a marketing activity in a company or business must begin with an effort to recognize the desires and needs of consumers themselves. Therefore basically, consumer interest in online shopping in the e-marketing era is very influential because currently marketing through the internet is an interesting thing in business, one of which is e-marketing to attract consumers attention to online shopping. So the need for marketing via the internet or e-marketing of consumer interest in online shopping is needed.
Keywords: social media, Online Business
Topic: Entrepreneurship & Technopreneurs