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The purpose of this paper is to find out the extent of consumer interest in online shopping for the current e-marketing era. The research method used in making this paper is a descriptive method by comparing existing research with research in this paper. From the results of research that consumers teach a marketing activity in a company or business must begin with an effort to recognize the desires and needs of consumers themselves. Therefore basically, consumer interest in online shopping in the e-marketing era is very influential because currently marketing through the internet is an interesting thing in business, one of which is e-marketing to attract consumers attention to online shopping. So the need for marketing via the internet or e-marketing of consumer interest in online shopping is needed.