Consumer Perception of Paid Cutlery Programs at the Online Food Delivery Company
Candra Sari Triyana
Magister Managemenet, Universitas Komputer Indonesia
Jalan Dipatiukur No. 112-116, Bandung, Indonesia
*candra.75218001[at]mahasiswa.unikom.ac.id
Abstract
The purpose of the research is to analyze the perception of consumer of paid cutlery program in online food delivery application. The variable used were perception (motive, interest, expectation, attitude, knowledge, experience, object and situation). This study used quantitative method and descriptive research, which aims to analyze the sub variables. The result of the study indicated that the respondents consider their motive, interest, expectation, attitude, knowledge, experience, object and situation of the paid cutlery are in good point. Perception, Paid Cutlery Program, Online Food Delivery Application
Keywords: Perception, Consumer, Paid Cutlery Program, Online Food Delivery Application
Topic: Management