The Influence of External and Internal Corporate Social Responsibility and Individual Values in Attracting Millennial Job Applicants
Y Praptini
Management Department, Faculty of Economic and Business, Airlangga University, Indonesia
Abstract
Organizations can be sustainability development so it is becoming some needs to balancing between profitability and moral responsibility through Corporate Social Responsibility. This study objective is to explore external and internal CSR policy in attracting millennials employees regarding their values. Data collected with an online questionnaire and technique analyses using PLS. The result of this study states that all hypothesis is supported. External CSR is significantly influenced by P-O fit, Internal CSR is significantly influenced by P-O fit and P-O fit is significance influenced among Job Pursuit Intention. The implication of this study is organizations which have positive Internal CSR policies are more attractive to potential applicants because the organizations are seen to " care for" its employees and external CSR is viewed as a means of enhancing corporate image and organizational attraction for job seekers in competitive environments.
Keywords: Internal CSR, External CSR, P-O fit, Job Pursuit Intention
Topic: Sustainable Development