Building Organizational Pride: through Corporate Social Responsibility
Y Praptini
Management Department, Faculty of Economic and Business, Airlangga University, Indonesia
Abstract
CSR refers to organizational actions and policies to achieve financial, social environmental sustainable development. Sustainability in an organization can be achieved if an organization is not only focused on the macro level that organization profitability achievement, but also must have moral responsibility on government, society, and employees. This study objective is to examine on the micro level, in this case, is employee extra role behavior. Corporate Social Responsibility (CSR) in organizations can influence extra-role performance or Organizational Citizenship Behavior (OCB) with mediating an employee pride in organizations or Organizational Identification (OID). This study is a quantitative study with spreading questionnaire among 140 manufacturing employees in Surabaya, Indonesia. The result of this study is that CSR has significance and positively influenced to OID and OID has significance and positive influenced OCB. This study Implication is employee perceptions on CSR is considered as very important in influencing an employee to evaluate moral responsibility on organizations.
Keywords: Corporate Social Responsibility, Organizational Identification, Organizational Citizenship Behavior.
Topic: Sustainable Development