Analysis The Use of Gamification Towards Brand Loyalty Through Customer Engagement on E-commerce in Indonesia
Rahmah Syafira (a*), Dr. Nia Sarinastiti, MA (b)

Faculty of Social and Political Science, University of Indonesia, Kampus UI Depok Gedung B, Lantai 2, FISIP UI Depok 16424

Abstract

Keywords: Gamification, E-commerce, Marketing, Communication, Consumer Engagement, Consumer Loyalty

Topic: What are the topics?

Link: https://ifory.id/abstract-plain/WRLmVn3Bdr4k

Web Format | Corresponding Author (Rahmah Syafira)