Analysis The Use of Gamification Towards Brand Loyalty Through Customer Engagement on E-commerce in Indonesia
Rahmah Syafira (a*), Dr. Nia Sarinastiti, MA (b)
Faculty of Social and Political Science, University of Indonesia, Kampus UI Depok Gedung B, Lantai 2, FISIP UI Depok 16424
Abstract
Keywords: Gamification, E-commerce, Marketing, Communication, Consumer Engagement, Consumer Loyalty
Topic: What are the topics?