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Analysis The Use of Gamification Towards Brand Loyalty Through Customer Engagement on E-commerce in Indonesia
Rahmah Syafira (a*), Dr. Nia Sarinastiti, MA (b)

Faculty of Social and Political Science, University of Indonesia, Kampus UI Depok Gedung B, Lantai 2, FISIP UI Depok 16424


Abstract

Keywords: Gamification, E-commerce, Marketing, Communication, Consumer Engagement, Consumer Loyalty

Topic: What are the topics?

Link: https://ifory.id/abstract/WRLmVn3Bdr4k

Conference: The 2nd Conference on Issues in Social and Education Research (ICISER 2019)

Plain Format | Corresponding Author (Rahmah Syafira)

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