Event starts on 2019.04.27 for 2 days in Serang
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Corresponding Author
Siti Huwaida
Institutions
Universitas Indonesia
Abstract
Globalization has opened space for all people in various countries to be able to connect with each other. This development provided an opportunity for the loss of monopoly which was later replaced by dependence between one culture and another. Besides culture, now the economic aspects are also affected by this era of globalization. Every country is like a door that is open to other countries to be able to carry out economic activities. Including Indonesia, which has now become a place to carry out economic activities that are not only for the people of Indonesia, but also for workers from other countries. Its just that in carrying out economic activities in a country, capabilities in the aspect of communication are needed, in this case inter-cultural communication. A foreign worker often has obstacles in this aspect that creates difficulties in his work. This journal discusses a foreign national foreign worker who works in Indonesia through the perspective of intercultural communication and explains the obstacles that occur in the communication by observing the subject of research.
Keywords
Communiations Barriers, Cultural Dimensions, Globalizations, Intercultural Communications
Topic
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Corresponding Author
Viktor Siagian
Institutions
Assessment Institute for Agricultural Technology of Banten, Indonesia Ministry of Agriculture.
Abstract
Banten province has received Combine Harvester (CH) assistance since 2015 as many as 25 units. The objectives of this study were: 1) Knowing the performance and effectiveness of CH in Banten province, 2) Knowing the financial feasibility of CH business, 3) Knowing the business problems of CH. The sampling method uses purposive simple random sampling with 10 respondents. The method of analysis uses B/C ratio, IRR, NPV, PP and descriptive. The results are: 1) The potential capacity of medium and small Combine Harvester (MCH and SCH) per year is 72.5 ha while the actual capacity only 31.62 ha/year, so the effectiveness is 43. 6%, while the effectiveness of Big CH (BCH) is 68.8%, 2) For MCH and SCH the value of B/C ratio is 1.16, NPV disc factor is IDR 16,577,983, and IRR is 97%, and PP is 2.37 years; for BCH the value of B/C ratio is 0.59, NPV disc factor is IDR. 132,151,398, and IRR is 44%, and PP is 3.38 years. 3) The problem of CH, if there is an engine failure, the owner has not been able to fix it and the availability of spare parts is relatively difficult, another problem is the presence of BCH coming from Lampung province which reduces BCH competitiveness in Banten province. Suggestions, the central and regional governments need to provide training to improve the CH machines and rules that prohibit CH from outside the province of Banten.
Keywords
Keywords: Analysis, combine harvester business, effectiveness, feasibility, problems.
Topic
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Corresponding Author
Anis Tatik Maryani
Institutions
a) Agribusiness Study Program, Postgraduate of Jambi University, Author, Indonesia
b) Agribusiness Study Program, Postgraduate of Jambi University, Co-Author, Indonesia
c) Agribusiness Study Program, Postgraduate of Jambi University,Co-Author, Indonesia
d) Agribusiness Study Program, Postgraduate of Jambi University, Co-Author, Indonesia
e) Agroecotechnology Study Program, Postgraduate of Jambi University, Another Author, Indonesia
Abstract
The study aims to 1) Analyze lowland rice farming with the Salibu technology and the transplanting system, and 2) Analyze the Different Independent Tests t-Test of rice farming income with Salibu technology and the moving transplanting system. The research was carried out in Teluk Pandak Village, Tanah Sepenggal Sub-District, Bungo District in March to May 2018. The research area was taken into consideration that Teluk Pandak Village was one of the villages that still applied wetland rice farming with Salibu Technology in Jambi Province. The study used the Simple Random Sampling method and data analysis was performed using the analysis of independent sample t-test (Different Test). The results showed that the total cost of Salibu technology was Rp. 7,543,886,- while the moving transplanting was about Rp 9,661,753,- where the total cost of the Salibu technology was more savings about Rp 2,362,818. The bigger average income of the Salibu technology reaches Rp 18,298,531,- compared to the income of the moving planting farmers was about Rp 13,275,664,-. The average R/C ratio of the Salibu technology is 3.43 than the R/C ratio in the moved transplanted farm only 2.37. Analysis of t-test with thit = 5.794>t Table (&
Keywords
Rice farming, Salibu, transplanting, and income
Topic
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Corresponding Author
Rahmah Syafira
Institutions
Faculty of Social and Political Science, University of Indonesia, Kampus UI Depok Gedung B, Lantai 2, FISIP UI Depok 16424
Abstract
Keywords
Gamification, E-commerce, Marketing, Communication, Consumer Engagement, Consumer Loyalty
Topic
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Corresponding Author
ida basaria
Institutions
Faculty of Culture Study
University of Sumatera Utara
Abstract
Keywords
language attitude, language vitality and ethnolinguistic
Topic
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Corresponding Author
Tri Suci Kamalia
Institutions
Universitas Indonesia
Abstract
Political party as organization that carry out the function of political communication require integration of issues and political messages to the society. Political parties realize the importance of a brand image that benefits themselves. Political image can be shown by various political events by bringing political aspirations in accordance to the public demand or constituent. Partai Solidaritas Indonesia (PSI) carrying out the anti-polygamy issue in the 2019 legislative election. PSI struggles for revision of Law No. 1 of 1974 which allowed polygamy. The reason is that polygamy is a form of injustice institutionalized by the state so the law must be revised so that no more women and children are victims of injustice. With this issue, PSI gave the image that Its a fighter of women rights. It is an effort to boost electability in groups opposed to polygamy and efforts to attract women voters. So that this study focuses on how party image are displayed regarding PSI in carrying out the issue of anti-polygamy to gain votes from women voters. This research uses political image theory. Brand image is basically process of political communication. The political image is related to public opinion because opinion is built from the image, and the image is a result of communication politics, so that the public views the positive image of the party or politician who are taking part elections. This study uses qualitative methods with content analysis research design in two national online media to see the political image displayed in both online media and can be a comparison with each other.
Keywords
political communication, political parties, political image, polygamy, female voters, content analysis
Topic
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Corresponding Author
Hartati Ratna Juita
Institutions
STMIK MUSIRAWAS
Abstract
Tradition marriage cacap-cacapan is an oral tradition of Malay tribal people that is still carried out in the city of Lubuklinggau as one of the cities in the province of South Sumatra, where it still adheres to the cultural traditions of the ancestors. The purpose of the study was to describe the function of cacap-cacapan in marital customs in the city of Lubuklinggau, so that cultural preservation would be maintained. The method used in this research is qualitative research with ethno-ethical approach. The conclusions of the study, that the function of oral tradition of cacap-cacapan in marital customs is based on the social activities of the people in the city of Lubuklinggau, in the present, so it will get a picture of defense preservation of cacap-cacapan from time to time. Based on the analysis in the study, cacap-cacapan has: 1) the aesthetic function analyzed has the beauty of rhyme text read by the program guide, through the structure and intonation and selection of the right words; 2) pragmatic functions based on analysis that fulfill human instincts as a source of knowledge and wisdom in revealing problems in life; 3) ethical function, namely cacap-cacapan as an oral tradition of the community as a means of education; 4) historical functions are analyzed from the role of oral tradition as forming civilization, identity, and cultural preservation.
Keywords
function, cacap-cacapan, marriage tradition
Topic
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Corresponding Author
Argyo Demartoto
Institutions
Department of Sociology, Faculty of Social and Political Sciences, Universitas Sebelas Maret, Surakarta, Indonesia
Abstract
Human behavior affects pandemic HIV/AIDS transmission thereby preventive measure should be taken by considering behavioral factor. This research aimed to analyze the effectiveness of advocacy, and Information Education and Communication or IEC strategy in HIV/AIDS prevention in Surakarta Indonesia. This explorative study was conducted on Health Service, Surakarta AIDS Commission, NGOs caring about AIDS and people caring about AIDS selected using purposive sampling technique. Data was collected through participatory observation, in-depth interview, and documentation, validated using source triangulation, and analyzed using an interactive model of analysis with Parsons Functional Structural theory. Government, NGOs, and people caring about AIDS conducted HIV/AIDS transmission prevention comprehensively to mitigate individual and social effects, and to minimize HIV/AIDS stigmatization. Advocacy and IEC Team is established at all area levels and communities. Advocacy was conducted systematically using persuasive communication to related parties concerning anything related to HIV/AIDS prevention program to get policy and budget supports. This was followed-up with mass, group, and interpersonal IEC operational activities concerning HIV/AIDS knowledge, HIV/AIDS prevention to reduce vulnerability and to respect dignity and prestige of PLWHA. Advocacy and IEC of HIV/AIDS prevention should be conducted intensively by stakeholders, with supporting budget, facilities, method, and time.
Keywords
Advocacy, Information Education and Communication , HIV/AIDS prevention
Topic
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Corresponding Author
Yetrie Ludang
Institutions
* Forestry Study Program, University of Palangka Raya, Indonesia
* yetrie[at]pplh.upr.ac.id
Abstract
The method of measuring the absorption of carbon dioxide by a chamber at this time known only by many researchers, so it necessary to explains the stages of conducting research by the chamber method. The chamber method is used to measure the absorption of carbon dioxide (CO2), especially in the growth rate of seedlings or tillers. The purpose of this scientific paper is to explain the procedure for measuring CO2 absorption by the chamber method at the seedling or sapling growth rate. In the early, chamber method used to measure Greenhouse Gas (GHG) emissions on peatlands, but follow to the development of technology, this methods are also used to measure CO2 uptake in plants, especially at seedling level. Size of the chamber for measuring CO2 absorption was 50x 50x30 cm equipped by a thermometer, fan and dry battery. Samples of CO2 gas takes from the chamber by syringe (size 10 ml). Equipment for analyzing CO2 gas samples, namely Gas Cromatography (GC). The results of measurements of CO2 absorption by the chamber method are easier and simpler than another method. Data obtained can be used to estimate CO2 absorption of seedling growth level. Because the limited of the chamber size, it can measure CO2 absorption only at seedling growth level.
Keywords
chamber method, procedure, carbon dioxide absorbtion, seedlings
Topic
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Corresponding Author
Syahrul Nursianawati
Institutions
Sebelas Maret University
Abstract
The purpose of this article is to describe the role of Citizenship Education in an effort to develop an attitude of supporting elementary school students. This type of article is a literature study article with the method used is a qualitative descriptive method. Data was collected through several literature. Data is sourced from relevant articles and books. The data obtained will be collected and processed using documentation and discourse identification techniques. The results show that Citizenship Education can develop the thinking attitude of elementary school students. The attitude of encouragement is an attitude based on democratic values and supports the principles of democracy. The development of democratic attitudes can be done through learning Citizenship Education subjects. This transitional attitude learning will spend democratic values on students, so they can develop the attitudes of elementary school students who already exist in students.
Keywords
democratic attitudes, citizenship education, democracy, elementary school students, democracy values
Topic
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Corresponding Author
VASHTY GHASSANY SHABRINA
Institutions
a) Faculty of Social Science and Political Science, Communication Science Post Graduate Programs, University of Indonesia, Jl. Raya Salemba 4 No, Jakarta 10430, Indonesia
b) Faculty of Social Science and Political Science, Communication Science Post Graduate Programs, University of Indonesia, Jl. Raya Salemba 4 No, Jakarta 10430, Indonesia
Abstract
Cultural differences are not always acceptable in society, a dominant culture that makes other cultures feel alienated. The lack of peoples ability to understand cultural diversity raises intercultural communication issues, one of which is culture shock. In cultural differences require the immigrants to adapt to a new culture, one of them students from Indonesia, Evani Tami who followed the Global Citizen Program in Taiwan in 2015 ago. Given the cultural differences in the two regions, the researchers wanted to see the communication accommodation strategy as well as intercultural communication interaction by using the Culture Shock phase by Evani Tami. This research uses qualitative approach with case study method. The results showed that there is a form of communication accommodation that is convergence, divergence, and also excessive accommodation during the program. While the culture shock phase shows Tamis adaptation process to communication constraints faced by Tami is also quite varied as the differences of language, perception, and culture are quite significant.
Keywords
Intercultural Communication, Communication Accommodation, Culture Shock
Topic
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Corresponding Author
Febri Yuliani
Institutions
Faculty of Social and Political Sciences, University of Riau, Kampus Bina Widya Km. 12,5 Simpang Baru Panam Pekanbaru 28293
Abstract
The research focused on revealing how the communication factor is an effort to accelerate the Implementation of Forest and Land Fires in Siak district. For theoretical aspects, this research is expected to be useful to generalize the truth and or weakness of social theories, especially public policy theory and participatory policy. The results of the study are expected to become new information that can further enrich the treasury in the field of social sciences, especially the science of Public Administration. Practically, this research is expected to be able to provide contributions and recommendations for local governments, the results of this study are expected to be one of the basic references in order to improve local government policies in Siak Regency. In particular, with regard to communication The organization and management of peat ecosystems, the results of this study are expected to be a source of information and motivation to contribute in efforts to maintain and maintain peat ecosystems. The purpose of this study is: This study seeks to explore, uncover and analyze how communication factors are an effort to accelerate the implementation of forest and land fires in Siak district. In this study, the approach taken was a qualitative approach with the intention to comprehensively reveal communication factors as an effort to accelerate the Implementation of Forest and Land Fires in Siak District. The use of a qualitative approach is also adapted to the existing characteristics that researchers are directly involved in the location of research through participant observation. Research results indicate that organizational communication in handling fires is more responsive rather than anticipatory. Forest and land fire prevention consists of: 1) Prevention of damage to peat ecosystems, in the form of: Responsible for businesses must have environmental permits, Utilization of the area at most 70% of the permitted area. 2) Control of forest and land fires, resulting in a decrease in water level, dry peat due to drainage channels, land clearing. Countermeasures are carried out through fire suppression, area isolation, making block or water control structures, other ways that do not cause negative impacts. 3) Recovery of damage to peat ecosystems is carried out through rehabilitation, restoration and other means according to the development of science and technology. The main recommendation that must be immediately carried out is organizational communication that is consistent and effective against forest and land fires.
Keywords
Organizational Communication, implementation of policies, forest and land fires
Topic
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Corresponding Author
Linda Andriani
Institutions
Universitas Mercu Buana Kampus A Kampus Menara Bhakti Jalan Meruya Selatan, Kembangan, Jakarta Barat. 11650
Abstract
Presidential Election in Indonesia is the practice of Indonesian democracy that become interesting to be discussed among the public. Especially for women. The development of New Media with social media has become channel for women to convey their messages as a collaboration of womens interests and womens language in political context. The research objective is to obtain a pattern of women in participatory communication through the use of Facebook in the Presidential Election of the Republic of Indonesia in 2019. This research used Participatory Communication theory in the concept of Democracy. This is a descriptive qualitative research with constructivism paradigm and the method of Netnography, which is an ethnographic approach virtually or through the internet. In this study the data was collected through interviews and observing womens message content on Facebook walls; women who uploading their messages regarding presidential candidates on Facebook in the form of direct uploads, re-uploading of other peoples posts (repost), or comments in both verbal and nonverbal forms. While the subjects in this study are academic women, women of legislative candidates, and nonacademics women who were not legislative candidates from September 2018 to January 2019. The results of the research are; first, volunteer women from both academics and nonacademics (housewives) who become practical political actors with marketer patterns; and second, for candidates in the legislature who are women, they are political actors who make Facebook as a channel for them to campaign themselves and introduce their brand to the community with the aim of increasing peoples choice for them.
Keywords
Communication Patterns, Participatory Communication, Netnography, Campaign, Facebook, Democracy, Presidential Election
Topic
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Corresponding Author
Savira Ralie
Institutions
a) Communication Management Postgraduate Program, University of Indonesia, Jalan Salemba Raya 4, RT.4/RW.5, Jakarta 10430, Indonesia
*sralie703[at]gmail.com
b) Communication Management Postgraduate Program, University of Indonesia, Jalan Salemba Raya 4, RT.4/RW.5, Jakarta 10430, Indonesia
Abstract
Twenty years have passed since Indonesia first entered the period of reformation and womens political rights are still being fought and advocated throughout acts of various policies and official movements, such as law ratification on womens political freedom, due to the relatively low rate of womens interest in todays political form. This kind of initiative aims to remove barriers that hold women from participating in political institution, especially as leaders. The lacking number of female leaders in Indonesia has successfully portrayed politics as a male-dominated world. Using a discourse analysis and descriptive approach, this paper places strong emphasis on the rationale behind this phenomenon based on gender-related findings, literatures, and documentations from the Internet. The results of this study show that social construction of gender plays a significant part in this case and suggest an integrated application of strategical communication plan is firmly required to improve womens leadership quality and prevent women from being marginalised and muted. The study also finds that womens participation and leadership has the potential to contribute betterment to and balance the existing political system in Indonesia.
Keywords
Politics, Leadership, Participation, Women, Gender, Communication, Indonesia
Topic
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Corresponding Author
Shallini Florencia
Institutions
a,b) Faculty of Social and Political Science, Universitas Indonesia
Kampus UI Salemba , Jl. Salemba Raya No. 4 Jakarta Pusat 10430
a) shallinyf[at]gmail.com
Abstract
In the era of digital media, almost all aspects of life rely on this facility. Including community efforts when forming empathy and concern in achieving a cure and other goals.. This descriptive qualitative research explains how simpathy is constructed by fundraisers in a crowdfunding that is practiced and published through Instagram account based on Peter L. Bergers Social Construction Theory. Primary data in this study are compiled through interviews, and for the secondary data are documentations compiled from the Internet. The criteria for informants in this study are 1) Having an Instagram account, 2) A follower of the Instagram account @adamfabumi, 3) Donors. The results of this study show how before forming the sympathy, individuals conduct a personal analysis to validating the content on @adamfabumi Instagram account, and the verification encouraged individuals to donate. Social media plays an important role in creating intersubjective reality, that is able to facilitate a broad audience in a short time to participate in crowdfunding.
Keywords
Instagram, Social Media, Crowdfunding, Social Construction of Reality, Sympathy
Topic
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Corresponding Author
Aris Subagio
Institutions
Magister Program of Communication Management,
Faculty of Social and Political Science,
University of Indonesia,
Jl. Margonda Raya, Beji, Pondok Cina, Depok, Jawa Barat, 16424
Abstract
Industry 4.0 has produced technologies that include cyber systems, Internet of things (IoT), and Internet of services (IoS). The internet creates connectivity for both individuals and organizations. Communication through the Internet leads to a continuous interaction and information exchange not only between humans (Customer to Customer), humans and machines (Customer to Machine), but also between the machines themselves (Machine to Machine). Electronic Word of Mouth (eWOM) is opinion and information about products and brands that are communicated through electronic media. eWOM is seen as any positive or negative statement made by potential consumers, current consumers, or former consumers about their organization and products on the Internet. This study will analyze the content of eWOM messages on the website of the Private University in Jakarta. This study uses a quantitative methodology with a descriptive method with a single variable, the contents of eWOM messages. The sample in this study was drawn using non-probability sampling with a purposive sampling technique. Population data is the number of universities located in DKI Jakarta collected from the Higher Education Data Base of the Ministry of Research, Technology and Higher Education. The samples of this research are the universities that has been used eWOM on their website front page as one of their marketing strategies. The technique of data analysis is descriptive statistics. The results of this study aim to map the message contents used through eWOM on University website in term of higher education marketing.
Keywords
industry 4.0, electronic word of mouth, content analysis, higher education marketing
Topic
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Corresponding Author
ERVINA ESTI
Institutions
SEBELAS MARET UNIVERSITY
Abstract
This study aims to discuss in depth the relevance of the Know, Wan, and Learn (KWL) strategy to facilitate students in reading comprehension activities. The method used is descriptive qualitative. Data collection is obtained by examining several textbooks and related journals. Reading comprehension is a skill that students need in all subjects, not only language-related subjects. The results of the study indicate that the KWL strategy is a reading strategy that can enable prior knowledge of students as readers to be able to associate the text with the knowledge they already have, so they can more easily understand the text. The KWL strategy step can be combined with the steps of reading learning in general which include the pre-reading, reading, and post-reading stages. The pre-read stage is covered by stage K (know), the reading stage is covered by stage W (Want), and the post-reading stage is covered by stage L (Learn). This strategy also requires the active role of students in the three stages of reading. Thus it can be said that the KWL strategy is very suitable to be applied in reading comprehension learning activities.
Keywords
Reading comprehension, KWL strategy, reading strategy, prior knowledge, intensive reading
Topic
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Corresponding Author
Hepsi Nindiasari
Institutions
1),2) Mathematic Education Postgraduate Department, University of Sultan Ageng Tirtayasa, Banten Indonesia
3)4)5)Mathematic Education Department, University of Sultan Ageng Tirtayasa, Banten Indonesia
Abstract
This study aims to produce teaching books to develop mathematical literacy skills with innovative approaches that are characterized and based on local culture. The creation of this media is because mathematical literacy skills are very important to train students in developing high-level thinking abilities. The innovative approach that is applied is the metacognitive scaffolding approach and the contextual approach. Both of these approaches were chosen because they support the 2013 curriculum. The research method uses development research which includes: Potential problems, data collection, product design, design validation, design revision, product testing. The results of this study have produced books for mathematical literacy abilities which contain literacy skills and examples with the metacognitive Scaffolding approach and contextual approaches. Characters are included in the book to train independence, perseverance, and accuracy while the local culture that is adopted is the culture of Banten. From the results of the experts test it was decided that this teaching material should be used for reference.
Keywords
Mathematical Literacy, Innovative, Culture, Banten
Topic
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Corresponding Author
Nurhaedah Gailea
Institutions
Sultan Ageng Tirtayasa University
Abstract
Keywords
English teaching materials, syllabus design, need analysis
Topic
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Corresponding Author
Ahmad Laut Hasibuan
Institutions
* University of Muslim Nusantara, Indonesia
** University of Muslim Nusantara, Indonesia
*** University of Muslim Nusantara, Indonesia
Abstract
The article deals with developing teaching materials of Literary Theory course based on archipelago manuscript for students of Bahasa Indonesia Study Program-UMN Al Washliyah. The research aims at developing teaching materials for evoiding the students from despicable deeds. The research was conducted by using research and development design. The research started with preliminary studies to know the design of Literary Theory learning used by the study program. Reseach findings show that teaching materials developed has been accordanced to the needs of students, elements of language have fulfilled the element of readability, the purpose of presentation has fulfilled the element of clarity, and the graph uses the specified font (fone). The results of the trial show that there are different learning outcomes before and after treatment. Students respond that they are enthusiastic in following the learning process. Based on the research findings, the conclusions are drawn (1) the design of developing teaching materials has been fulfilled the criteria decided and (2) the studens are enthusiastic in following the learning process. Based on the conclusions, the suggestions are poposed (1) in developing the teaching materials the lecturers should be involved and (2) other researcher can do the new research to see the related things.
Keywords
Development, Teaching Materials, Literary Theory, Archipelago Manuscripts, Despicable
Topic
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Corresponding Author
Kartika kartika
Institutions
Postgraduate of Biology Education, Indonesian Education University, Indonesia
Email: kartikasukaya23[at]gmail.com
Abstract
Abstract This study aims to develop teaching materials based on the local wisdom of Indragiri Hilir District, Riau Province, namely "menongkah Kerang" carried out by the Duano tribe. The instructional material developed will contain the questions of classification ability and use a simple determination key made by the author. The research methodology uses the Quasi Experiment method. Quasi Experiment is a research method that controls one of the variables. Pretest is done before the lesson begins and the posttest is done after the teaching and learning activities. The study uses two classes, one control class only uses textbooks that are in school and one experimental class uses instructional materials that have been developed. The validation results of the four lecturers were very good and showed that the teaching material was valid and could be used. Based on the results of the pretest and posttest the students classification ability increased, as evidenced by the average posttest results of students increasing. In conclusion, this teaching material is very feasible to use in learning. It is better if the teaching materials are based on local wisdom in each region, there must be very good shells to preserve the local wisdom and students are also more understanding because they raise examples from their lives.
Keywords
Keywords: Development, teaching materials, local wisdom, duano tribe, classification ability
Topic
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Corresponding Author
muhammad Nurhaula huddin
Institutions
Fakultas Ekonomi dan Bisnis, Universitas Serang Raya
Abstract
This study aims to determine the effect of work conflict and family conflict on employee performance at the Cilegon city national land office. The study was conducted by survey method with a quantitative approach. The population of this study amounted to 92 employees and a sample of 92 employees was taken using a saturated sampling technique so that all members of the population were used as respondents. The research was conducted at the Cilegon City National Land Agency in August 2018 to September 2018. Data was collected using a questionnaire and analyzed with SPSS version 21.0. based on the results of the study it can be concluded that: 1) There is the influence of work conflict on performance, 2) There is the influence of family conflict on performance, 3) There is a significant influence between work conflict and family conflict on employee performance.
Keywords
work conflict, family conflict, the performance
Topic
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Corresponding Author
Nur Indah Lailya Mawar Sari
Institutions
a) Sebelas Maret University, Jalan Ir. Sutami 36 A, Surakarta (Solo), Indonesia, 57126, Indonesia
* lya.indah_ms[at]student.uns.ac.id
b)Sebelas Maret University, Jalan Ir. Sutami 36 A, Surakarta (Solo), Indonesia, 57126, Indonesia
** sukarno57[at]gmail.com
c)Sebelas Maret University, Jalan Ir. Sutami 36 A, Surakarta (Solo), Indonesia, 57126, Indonesia
*** try_uns[at]yahoo.com
Abstract
Entrepreneurship is very important for being developed in Indonesia because it can reduce unemployment rate and encourage people to innovate and think creatively. Entrepreneurship should be developed since early childhood to provide basic experience and habituate the students to innovate and develop creativity in entrepreneuring. This study aimed to identify entrepreneurial activities that can be developed for elementary school students. The method used in this study was descriptive qualitative. The data were collected through interviews and observations. Interviews were conducted with the principals and the teachers, while observations were conducted during the activities carried out by the students and the teachers. The results of this study showed that there were several entrepreneurial activities involving students, namely: 1) making simple planting, 2) honesty cooperative, 3) handicraft production activity during SBK lesson, this activity includes making any brooch, flower vase, wall decoration, and origami made from environmentally friendly materials. 4) market day activities. Entrepreneurial activities at SDN 01 Nangsri Kebakkramat involve the students during entrepreneuring development process. These activities are in accordance with the characteristics of students in providing initial experience and provision in entrepreneurship, especially for elementary school students. However, it is necessary to develop entrepreneurship collaborating with the school milieu.
Keywords
Entrepreneurship, Elementary School, Elementary School Students.
Topic
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Corresponding Author
Mahatma Putri
Institutions
*Student Master of Communication Management Faculty of Social Science and Political Science, Universitas Indonesia (Salemba), Indonesia
**Lecturer in Master of Communication Management Faculty of Social Science and Political Science, Universitas Indonesia (Salemba), Indonesia
*putri.mahatma[at]gmail.com
Abstract
Emoji is a language that emerge from computer-mediated communication patterns as a representation of nonverbal cues that can be found in interpersonal and business contexts. The purpose of this paper is to know the roles and functions of emoji, especially on SNS (Social Networking Service), as a language that is often used in communication between brands and consumers. This paper explores the role of emoji in advertising as a mediating variable between consumer engagement with positive affect, brand attachment, and purchase intention. This is a conceptual paper, compiled based on relevant literature to investigate possibilities related to emoji. This paper promotes a phenomena that appear simple but have an impact on everyday life, based on the studies conducted by Das, Wiener, and Kareklas (2019) as well as Arya, Sethi, and Verma (2018). It is found that emoji can be used to direct attention, express emotions, and are considered a positive, creative and innovative way of communicating. It is expected that this paper will provide additional information related to the design and strategy of marketing communication. For organizations or brands, this paper is expected to provide an overview of the potential of emoji to enrich communication with consumers.
Keywords
emoji, consumer engagement, positive affect, brand attachment, purchase intention
Topic
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Corresponding Author
Adang Heriawan
Institutions
(a) Primary Teacher Education, University of Sultan Ageng Tirtayasa
Jalan Ciwaru Raya 25, Serang 42117, Indonesia
* adher17[at]yahoo.com
(b) Indonesian Language and Literature Education, University of Sultan Ageng Tirtayasa
Abstract
The Baduy indigenous school model is a research and development project. This activity consists of three phases: (1) In the field, precisely in the Baduy region which is ethnographically a modeling site in preliminary research, (2) Development of the Baduy indigenous school model, (3) Implementation and publication. This study aims to develop an indigenous school model that is used as a reference for implementing indigenous school education. The idea that this education program has been initiated by CLC Kencana Ungu since 2009 through equality education, but has not been institutionalized by custom. This legalization is important, not only in terms of fulfilling constitutional rights, but more than that in terms of the values given by indigenous schools to shape the future of education and the opportunity to live in their own way. The method used in this study is a method of field education studies. The method of studying field education, does not stop at institutionalization, it must be forever understood as a dynamic part of life, so it is necessary to continue learning in education in the real field. The results of the ethnopedagogic study show the relationship between educators and students through learning experiences presented in thematic analysis.
Keywords
indigenous school; teaching experience; learning experience; ethnopedagogic
Topic
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Corresponding Author
Adinda Mutia Muwardati
Institutions
a) Program Pascasarjana Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia
adinda.mutia[at]ui.ac.id
b) Program Pascasarjana Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia
Abstract
The competition of the UGC platform in Indonesia makes companies maintain their business by increasing and retaining blogger loyalists. Strong brand loyalty is believed to be able to make consumers to repurchase and resist switching to another brand. The bloggers loyalty is supposed to be effected by many factors, such as brand awareness, perceived quality, dan brand associations. The purpose of this paper is to empirically investigate the factors affecting bloggers brand loyalty by examining bloggers perceptions and loyalty toward blog platform Kompasiana.com. This paper proposes research method using online questionnaire survey targeting 196 bloggers who write in Kompasiana.com and analyzed using descriptive, correlation and multiple regression analysis that will recognize the correlation between its factors. The results of this study will show whether brand awareness, perceived quality, and brand associations are factors that influence bloggers loyalty to Kompasiana.com. The results can also be recommended to companies to formulate strategies to increase their brand equity in order to compete for business sustainability, especially blogger market in Indonesia.
Keywords
brand loyalty, brand awareness, perceived quality, brand association, blogger
Topic
What are the topics?
Corresponding Author
SUSWINDA NINGSIH
Institutions
Universitas Mercu Buana. Kampus Menara Bhakti. Jl Meruya Selatan, Kembangan, Jakarta Barat 11650
Abstract
Political news in the media are in favors more for male politicians rather than female politicians. This study aims to determine to know how the media frame the action of female politician in Pre-Election 2019 in Indonesia from kompas.com. The theory used is, Female Political Culture, Political Communication and Women Political Action, Representation and Media Coverage of Female Politicians, New Media Theory and Hierarchy in media influence theory. This study used constructivist paradigm, with qualitative method, and framing analysis, Robert N. Entman. The analysis consist of three samples from kompas.com political news of Female Politicians Action in July to December 2018. The result is quantity of female politician news in kompas.com are based on patriarchal ideology. News theme and visual support are more multi-perspective, not women themed only. Capabilities of female politicians in the news and in the political field, as to answer the problems of the news. Headlines directly describe the content of the news. Sentences that are used is simple, clear, without the addition of feminize women. Moral values, and solutions are provided by interviewees, revealing the fact that political women also have a good ability in seeing standpoint of a problem. This indicates female politicians keep following the updates of the latest technology and media, also be sensitive to the problems that occurred. Recommendations from previous study tells that media sees female politicians as the second choice, and prefer male politicians. News text analysis and its theme, tends to accentuate the feminism side of Female politicians.
Keywords
Media, politics, women politicians, framing, Entman, text, news, elections, 2019, kompas.com
Topic
What are the topics?
Corresponding Author
Gilang Raga Anomi
Institutions
a. University of Indonesia
Jl. Margonda Raya, Depok, 16514, Indonesia
gilanganomi[at]gmail.com
b. University of Indonesia
Jl. Margonda Raya, Depok, 16514, Indonesia
Abstract
Media Digitalization forms a new a new culture in obtaining information. Digital media now has functions as the main channel which become a lifestyle in accessing information. One of the digital media channel which currently used massively by audiences in Indonesia is Youtube. Youtube is one of social media 3.0 that offers both content creators and consumers content without limiting freedom of expression. This freedom of expression can be enjoyed by Youtube consumers in Indonesia because there is no regulation from the Indonesian government regarding freedom of expression on social media channel. That makes researcher have interest to researching about one of the freedom of expression content on the Youtube channel: Space. The research method is qualitative, with the using of Multimodality studies with primary data in the form of video content. The results of the research show that there are semiotic aspects that are displayed through signified and signifier which showed by content users that indicate the freedom of expression.
Keywords
Freedom of Expression; Digital Media; Youtube
Topic
What are the topics?
Corresponding Author
Herda Prabadipta
Institutions
(a) Communication Management, Universitas Indonesia
Jl. Salemba Raya IV, Jakarta 10430, Indonesia
*herda.prabadipta[at]ui.ac.id
(b) Lecturer of Communication Management, Universitas Indonesia,
Jl. Salemba Raya IV, Jakarta 10430, Indonesia
Abstract
Twitter creates opportunities for researcher to get to know a person thoughts and idea through digital data. It is a perfect place to studying on how users perceive a culture. In this study, researchers felt the urgency to examine how users capture Javanese culture and represent it in social media because researchers are Javanese. Netnography has been applied to various study regarding virtual communities phenomena. This method approached as qualitative by studying on 412 post on Twitter that captured in terms of Javanese wisdoms. These tweets are captured from two years period, from March 2017 to February 2019. The result will present different types of netizens perception on which Javanese local wisdom that most acknowledge or used by user, also to understand their habit for using the terms in which conditions or circumstances. The result can be recommended as preliminary research to understand how people perceived and use Javanese local wisdoms on social media, which can be a basis for social research about Javanese identity and characteristics. Academically, the result can be used to design a research to deeply understanding about modern Javanese culture or the result can be also practically suggested for communication programs that targeting Javanese people.
Keywords
Culture Studies; Netnography; Digital Communication; Javanese Local Wisdom; Social Media
Topic
What are the topics?
Corresponding Author
Rissia Priyahita
Institutions
a) Faculty of Social and Political Science, Universitas Indonesia
Jalan Salemba Raya 4, RT.4/RW.5, Jakarta Pusat 10430, Indonesia
*rissiapriyahita[at]yahoo.com
b) Faculty of Social and Political Science, Universitas Indonesia
Jalan Salemba Raya 4, RT.4/RW.5, Jakarta Pusat 10430, Indonesia
Abstract
The study focuses on a statement from Go-Jeks executive supporting the lesbian, gay, bisexual, transgender (LGBT) community in Indonesia that has induced an outburst of pros and cons from Go-Jek users on social media. This descriptive qualitative research explains how the statement from Go-Jeks Vice President of Operations and Business Development, Brata Santoso, was perceived by the companys stakeholders and how it has affected the companys reputability and accountability in the eye of its users. One of the impacts primarily at hand was the mass uninstalling of the Go-Jek app from their phones in protest of what they perceived as Go-Jeks approval of homosexuality. Primary data in this study is compiled through in-depth interviews with Go-Jek users, and secondary data are news articles and documentation compiled from the internet. The criteria for informants in this study are 1) active users of Go-Jek application, 2) followers of Brata Santosos social media account, 3) derived from millenials. The results of this research explores the impacts from the users perspective, showing how perception of a company is shaped and altered through actions of its employees, based on Henri Tajfels and John Turners Social Identity Theory. The study also indicates the influence of executive-level personal branding in shaping corporate reputation, that is able to earn or lose the trust of its stakeholders.
Keywords
corporate reputation; social identity; LGBT; Go-Jek; Indonesia
Topic
What are the topics?
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