Factors affecting bloggers brand loyalty toward UGC Platfrom
Adinda Mutia Muwardati (a), Dr. Reny Yuliati (b)
a) Program Pascasarjana Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia
adinda.mutia[at]ui.ac.id
b) Program Pascasarjana Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia
Abstract
Keywords: brand loyalty, brand awareness, perceived quality, brand association, blogger
Topic: What are the topics?
Link: https://ifory.id/abstract/t3v4xYAQca68
Conference: The 2nd Conference on Issues in Social and Education Research (ICISER 2019)
Plain Format | Corresponding Author (Adinda Mutia Muwardati)
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