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Industry 4.0 has produced technologies that include cyber systems, Internet of things (IoT), and Internet of services (IoS). The internet creates connectivity for both individuals and organizations. Communication through the Internet leads to a continuous interaction and information exchange not only between humans (Customer to Customer), humans and machines (Customer to Machine), but also between the machines themselves (Machine to Machine). Electronic Word of Mouth (eWOM) is opinion and information about products and brands that are communicated through electronic media. eWOM is seen as any positive or negative statement made by potential consumers, current consumers, or former consumers about their organization and products on the Internet. This study will analyze the content of eWOM messages on the website of the Private University in Jakarta. This study uses a quantitative methodology with a descriptive method with a single variable, the contents of eWOM messages. The sample in this study was drawn using non-probability sampling with a purposive sampling technique. Population data is the number of universities located in DKI Jakarta collected from the Higher Education Data Base of the Ministry of Research, Technology and Higher Education. The samples of this research are the universities that has been used eWOM on their website front page as one of their marketing strategies. The technique of data analysis is descriptive statistics. The results of this study aim to map the message contents used through eWOM on University website in term of higher education marketing.