Emoji as a Mediating Variable between Consumer Engagement on SNS with Positive Affect, Brand Attachment, and Purchase Intention
Mahatma Putri*, Irwansyah**
*Student Master of Communication Management Faculty of Social Science and Political Science, Universitas Indonesia (Salemba), Indonesia
**Lecturer in Master of Communication Management Faculty of Social Science and Political Science, Universitas Indonesia (Salemba), Indonesia
*putri.mahatma[at]gmail.com
Abstract
Keywords: emoji, consumer engagement, positive affect, brand attachment, purchase intention
Topic: What are the topics?
Link: https://ifory.id/abstract/MrkvCyuUzPae
Conference: The 2nd Conference on Issues in Social and Education Research (ICISER 2019)
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