Exploring Muslim Generation Z Perpectives Toward Halal Cosmetics
Alfina Rahmatia
IAIN Palangka Raya
Abstract
Nowadays, halal cosmetic gets popular among young generation, especially generation Z as an internet generation. It made Indonesia as the second largest expenditure on halal cosmetic in the world on 2017 in which the Muslim generation Z becomes the market target. Owing to such interests, the main objective of this study is to explore the perspectives of Muslim generation z toward halal cosmetics in Indonesia. Primary data used in this study are collected from in-depth interview based on purposive sampling method. The study uses qualitative method through literature study and in-depth interview in which the interview data use descriptive analysis. The result shows that religiosity value, health factor, and halal cosmetics marketing strategy are influencing the perspectives of Muslim generation Z toward halal cosmetics.
Keywords: Muslim Generation Z, Perspective, Halal Cosmetics
Topic: Islamic Economics, Business and Accounting