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Exploring Muslim Generation Z Perpectives Toward Halal Cosmetics
Alfina Rahmatia

IAIN Palangka Raya


Nowadays, halal cosmetic gets popular among young generation, especially generation Z as an internet generation. It made Indonesia as the second largest expenditure on halal cosmetic in the world on 2017 in which the Muslim generation Z becomes the market target. Owing to such interests, the main objective of this study is to explore the perspectives of Muslim generation z toward halal cosmetics in Indonesia. Primary data used in this study are collected from in-depth interview based on purposive sampling method. The study uses qualitative method through literature study and in-depth interview in which the interview data use descriptive analysis. The result shows that religiosity value, health factor, and halal cosmetics marketing strategy are influencing the perspectives of Muslim generation Z toward halal cosmetics.

Keywords: Muslim Generation Z, Perspective, Halal Cosmetics

Topic: Islamic Economics, Business and Accounting


Conference: The 1st International Forum On Business And Economy (IFBE 2019)

Plain Format | Corresponding Author (Alfina Rahmatia)

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