THE ROLE OF E-COMMERCE MARKETPLACE IN ONLINE BUSINESS TRANSACTIONS
S.Indistra (a*) , Sahat Maruli Tua (b) ,
a) Departemen Sistem Informasi, Universitas Komputer Indonesia, indonesia
*satriaindistra[at]mahasiswa.unikom.ac.id
b) Departemen Hukum, Universitas Komputer Indonesia, indonesia
Abstract
The purpose of this research is to help marketplace providers to utilize E-commerce to improve their business. The method used in this study is a survey and literature study from research that has been done before. The results show that the role of the e-commerce market in online business transactions is very useful to attract buyers. Starting from product marketing through media such as social media, websites, and advertisements. The role of E-commerce marketplace in online business transactions provides many benefits such as fast access to transactions, availability of goods, ease of accessing the site.
Keywords: E-Commerce, Internet, Online Business, Marketplace
Topic: Informatic and Information System