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The purpose of this research is to help marketplace providers to utilize E-commerce to improve their business. The method used in this study is a survey and literature study from research that has been done before. The results show that the role of the e-commerce market in online business transactions is very useful to attract buyers. Starting from product marketing through media such as social media, websites, and advertisements. The role of E-commerce marketplace in online business transactions provides many benefits such as fast access to transactions, availability of goods, ease of accessing the site.