GCBME 2019 Conference

Do Creativity and Innovation Affect to Employee Performance?
Juniar Alisa (a*), Eeng Ahman (b)

a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
*juniar.alisa95[at]student.upi.edu
b) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia


Abstract

The research is motivated by the non-optimal employee performance, this condition suspects to creativity and innovation. In industry 4.0 era, creativity and innovation are important to reach a company purpose. This research is seeing how creativity and innovation can affect the employees- performance at Tridaya Course Bandung. The type of the research is descriptive with the population of 100 employees and a sample of 50 respondents by using multiple regression analysis technique. Moreover, the F test shows that the creativity and innovation simultaneously influence employee performance, while the T test shows that creativity has a partial effect on employees- performance and innovation has no partial effect on the employees- performance.

Keywords: Creativity; Innovation; Employee Performance

Topic: Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract-plain/aqHMz8jAJc4e

Web Format | Corresponding Author (Juniar Alisa)