Indonesia Conference Directory

The research is motivated by the non-optimal employee performance, this condition suspects to creativity and innovation. In industry 4.0 era, creativity and innovation are important to reach a company purpose. This research is seeing how creativity and innovation can affect the employees- performance at Tridaya Course Bandung. The type of the research is descriptive with the population of 100 employees and a sample of 50 respondents by using multiple regression analysis technique. Moreover, the F test shows that the creativity and innovation simultaneously influence employee performance, while the T test shows that creativity has a partial effect on employees- performance and innovation has no partial effect on the employees- performance.