DESIGN AND IMPLEMENTATION OF ONLINE MARKETING MEDIA FOR RESEARCH PRODUCTS AND COMMUNITY SERVICE UKM PARTNERS TO COMMUNITIES
Jumi (a*), Tedjo Mulyono (b) Eka Murtiasri (c), Agus Suwondo (c)
a) Bussiness Administration Department, Politeknik Negeri Semarang, Central Java, Indonesia
b) Civil Engineering Department, Politeknik Negeri Semarang, Central Java, Indonesia
c) Accounting Department , Politeknik Negeri Semarang, Central Java, Indonesia
Abstract
The development of information technology in the era of digital data is increasing rapidly and has become one of the variables of success in competition in the business world. It has an impact on the weak growth of small and medium of enterprises as call as UKM due to limited capital and lack of network marketing. The design and implementation of information technology-based marketing media using the internet is a basic necessity in the global competition of information business. On-line magnification media that have attractive and informative appearance are the main requirements for customers and prospective customers to be interested in visiting on-line showrooms. The number of website marketing visitors is one measure that the product is in demand by the community in addition to the number of products that have been sold. The number of web-based application providers makes it easy to build web marketing media online. Magento is an online marketing media application that is quite reliable and easy to change the layout of the online showroom layout. Marketing media designs that have been implemented can also be edited at any time for changes or improvements to both the appearance and content.
Keywords: media; layout;marketing; online; UKM
Topic: Electrical Engineering and Computer Science