Determinants of Crowdfunding Campaign Success in Malaysia
Naimah binti Zaini, Rahayu binti Abdul Rahman
Universiti Teknologi MARA, Perak Branch, Tapah Campus
Abstract
Crowdfunding is a rapidly growing phenomena and is becoming a viable alternative to traditional financial institutions for micro, small and medium business fund seekers. However, success of crowdfunding efforts is crucial for its survivals. This study examines various factors that influence success of crowdfunding project campaign. The data are collected from approved crowdfunding platforms in Malaysia. The results show that size of the network, posting updates and pledging behavior have positive and significant relationship with crowdfunding campaign success.
Keywords: Crowdfunding, small and medium business, Malaysia
Topic: International Conference of Islamic Economic and Financial Inclusion