Indonesia Conference Directory

Crowdfunding is a rapidly growing phenomena and is becoming a viable alternative to traditional financial institutions for micro, small and medium business fund seekers. However, success of crowdfunding efforts is crucial for its survivals. This study examines various factors that influence success of crowdfunding project campaign. The data are collected from approved crowdfunding platforms in Malaysia. The results show that size of the network, posting updates and pledging behavior have positive and significant relationship with crowdfunding campaign success.