ANALYSIS OF STUDENTS- INTEREST TO REGISTER AT THE AS-SYAFI-IYAH ISLAMIC UNIVERSITY IS SEEN FROM MOTIVATION, PERCEPTION, AND TRUST
Heny Herawati (a*) Heny Hendrayati (b*)
Universitas Pendidikan Indonesia
Abstract
Motivation is a driver for someone to do something or drive someone to achieve something they want.Perception is a process of relevant past experience.Trust is a belief about intent and behavior to the other party.This study analyzes the interest of students to enroll in the As-Syafiiyah Islamic University in terms of motivation, perception and trust.The design of this study used a survey of 423 students and the research method used was an associative method.The research instrument uses a Likert scale, and the analysis technique is multiple linear regression.The results showed that the variables of motivation, perception and trust significantly influence the decision to register at the As-Syafiiyah Islamic University.
Keywords: motivation, perception, trust, and decision to register
Topic: Marketing Management