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ANALYSIS OF STUDENTS- INTEREST TO REGISTER AT THE AS-SYAFI-IYAH ISLAMIC UNIVERSITY IS SEEN FROM MOTIVATION, PERCEPTION, AND TRUST
Heny Herawati (a*) Heny Hendrayati (b*)

Universitas Pendidikan Indonesia


Abstract

Motivation is a driver for someone to do something or drive someone to achieve something they want.Perception is a process of relevant past experience.Trust is a belief about intent and behavior to the other party.This study analyzes the interest of students to enroll in the As-Syafiiyah Islamic University in terms of motivation, perception and trust.The design of this study used a survey of 423 students and the research method used was an associative method.The research instrument uses a Likert scale, and the analysis technique is multiple linear regression.The results showed that the variables of motivation, perception and trust significantly influence the decision to register at the As-Syafiiyah Islamic University.

Keywords: motivation, perception, trust, and decision to register

Topic: Marketing Management

Link: https://ifory.id/abstract/txCDvjmJ67wz

Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (heny herawati)

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