THE TECHNOLOGY ACCEPTANCE MODEL FOR E-COMMERCE ADOPTION
Maludin Panjaitan (a); Winarto (a)
a) Faculty of Economics, the Methodist University of Indonesia, Jalan Hang Tuah No. 8 Medan.
Abstract
The aim of the research is to examine the effect of perceived usefulness, perceived ease of use and perceived risks on intention to use electronic-commerce (e-commerce). The research uses the Technology Acceptance Model (TAM) as the theoretical foundation. An online questionnaire has been designed to collect the data from the respondents who have purchased online via e-commerce platforms. The findings suggest that perceived usefulness, perceived ease of use and perceived risks significantly affect intention to use e-commerce.
Keywords: Perceived Usefulness; Perceived Ease of Use; Perceived Risks; Intention to Use; E-commerce
Topic: Marketing Management