THE TECHNOLOGY ACCEPTANCE MODEL FOR E-COMMERCE ADOPTION
Maludin Panjaitan (a); Winarto (a)
a) Faculty of Economics, the Methodist University of Indonesia, Jalan Hang Tuah No. 8 Medan.
Abstract
Keywords: Perceived Usefulness; Perceived Ease of Use; Perceived Risks; Intention to Use; E-commerce
Topic: Marketing Management
Link: https://ifory.id/abstract/w7RuejBArzpX
Conference: The 4th International Conference On Management, Economics And Business (ICMEB 2019)
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