FACTORS AFFECTING E-COMMERCE ADOPTION BY SMALL MEDIUM ENTERPRISES
Ratnaningsih Hidayati
Center for Trade Education and Training
Ministry of Trade Republic of Indonesia
Abstract
The development of information technology (IT) has disrupted the world business. E-commerce significantly increases effectiveness and efficiency in trade. This research analyzed factors affecting e-commerce adoption by the Small Medium Enterprises. A quantitative approach was applied in this study, with a questionnaire as a tool to determine the impact of internal and external factors regarding to the e-commerce adoption to the SMEs performance. A multiple linear regression analysis was used to test the hypothesis. The results showed that the variables of organizational support, technology competence, and external environment, simultaneously affect the performance improvement on e-Commerce adoption by SMEs in Jabodetabek Area.
Keywords: Keywords: organizational support, technology competence, external environment, e-commerce, performance improvement, SMEs.
Topic: Business Strategies on GVC Participation