Indonesia Conference Directory

Corresponding Author
Fransisca Anita Herawati

Institutions
a). School of Communication, University of Sebelas Maret, Jalan Ir. Sutami No. 36, Surakarta
b). School of Communication, University of Sebelas Maret, Jalan Ir. Sutami No. 36, Surakarta

Abstract
This research looks into the strategy of Yogyakarta Gamelan Festival (YGF) to survive in the changing Yogyakarta-s urban cultural identity. As the City of Culture, Yogyakarta regularly holds various of cultural events that provide a platform traditional arts. Since 1995, YGF has been one of prominent annual events that provides a platform to preserve the cultural identity of the city of Yogyakarta, by involving young people and providing a channel for collaboration with international artists by promoting Gamelan instruments. Gamelan is a traditional ensemble of percussive music which is prominent accross Java and Bali, Indonesia. Despite being an icon as the Javanese cultural heritage, however, a strategy is necessary to maintain its status in the modern era. Thus, through a qualitative approach this study investigates the YGF organisers- strategy to preserve the urban cultural identity in Yogyakarta using such of a festival as a medium, in the contemporary dynamics of the city-s image itself.

Keywords
Festival, Cultural Identity, Gamelan, Strategies

Topic
International Symposium on Social Sciences, Humanities, Education, and Religious Studies

Link: https://ifory.id/abstract/ERL9gf3DYvTh

Corresponding Author
Puthut Ami Luhur

Institutions
Magister Ilmu Komunikasi Fakultas Ilmu
Sosial dan Ilmu Politik Universitas
Diponegoro
Indonesia

Abstract
Communication is sharing meaning through the exchange of information where the process is determined by the communication technology used, the characteristics of the sender and recipient, the culture that is behind and how the communication is carried out. In this process, the type of communication must be distinguished. But with the development of the internet, a new form of interactive communication emerged, Castell called this a new form of mass communication, or what he called mass-self communication. This is mass communication because it has the potential to reach a global audience, at the same time, it is intrapersonal communication because the production of messages is self-made, the definition of the recipient is self-directed. On its journey mass-self communication is useful for public openness as done by several regional heads in Indonesia, Ridwan Kamil and Ganjar Pranowo. The mass-self communication strategy carried out by these two regional heads basically has almost the same thing. Content placement is based on the suitability of the platform so that it successfully encourages community participation. Community participation can ultimately succeed in government programs because of the accuracy in the use of effective and efficient social media. The YouTube platform developed into a kind of industry, with users who can make YouTube as a land for opportunities to earn income or even as a profession. Now those who rely on income from YouTube are known as Youtubers. Youtubers, both individuals, groups, communities, and large companies, produce their own unique videos, specifically to be displayed on YouTube. The material obtained by a Youtuber is actually not easy to obtain. Requirements, the channel must have reached 1000 subscribers and 4000 hours of viewing time in the last 12 months. They not only produce but also distribute to a wider audience. Commodification of audiences and workers occurs where producers and consumers of their lines run away and are then called prosumer. This platform generates large profits for the owner, of course, the greater the profits the owner gets from the user.

Keywords
youtube, mass-self communication, commodification

Topic
International Symposium on Social Sciences, Humanities, Education, and Religious Studies

Link: https://ifory.id/abstract/4aVkcnzXCyB3