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Full Name Dr. Mas Wahyu Wibowo
Institution Universitas Mercu Buana
Indonesia
Education
Research Consumer Behavior, Halal, Marketing
Find me on Google Scholar
Conference The 4th International Conference On Management, Economics And Business (ICMEB 2019)

Absract

INTRODUCING HALAL FOOD KNOWLEDGE TO THE NON-MUSLIM CONSUMERS IN MALAYSIA: ITS EFFECT ON ATTITUDE AND PURCHASE INTENTION

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