Full Name | Prof. Dr. SWAROOP SIMHA |
Institution | JSS - Centre for Management Studies, SJCE Campus, JSS Science and Technology University, Mysore - 570006. Karnataka, India. India |
Education | Doctor |
Research | Marketing Management |
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Conference | The 3rd Asia Pacific Management Research Conference (APMRC 2019) |
Absract SENSUALITY IN MARKETING – STUDY OF SENSORY MARKETING STRATEGIES IN RETAILING BUSINESS. |
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