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Full Name Dr. Arief Bowo Prayoga Kasmo
Institution Fakultas Ekonomi dan Bisnis
Universitas Mercu Buana Jakarta
Indonesia
Education
Research Marketing
Find me on Google Scholar
Conference Forum Manajemen Indonesia 11 Samarinda (FMI 2019)

Absract

Study Generation Z on Halal Purchasing Decisions (Case Study: McDonald-s, South Tangerang, Indonesia)

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