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Full Name Ms. Shafira Putri Medina
Institution PPM School of Management
Indonesia
Education Bachelor
Research Celebrity Endorser in Indonesian Advertising
Find me on Google Scholar
Conference The 3rd Asia Pacific Management Research Conference (APMRC 2019)

Absract

CELEBRITY ATTITUDE, ADVERTISING ATTITUDE, CELEBRITY MATCH-UP AND THE EFFECTS ON BRAND ATTITUDE: INVESTIGATION IN INDONESIAN ADVERTISING CONTEXT

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