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The development of the tourism sector has contributed to state revenues other than the oil and gas sector in financing development. The development of tourism villages can be one of the tourism sub-sectors that has the potential to increase development. The purpose of this study is to examine how much influence the interest of visiting tourist villages from the perspective of the impact of tourism and local communities; to assess how much influence the competitive advantage of the tourism village has on the interest of the tourist village visit; to examine how much influence the interest of visiting tourist villages from the perspective of the impact of tourism and local communities with the competitive advantage of tourism villages. As for the objects of research are each tourist village of Lempur, Pendung Talang Genting (Pentagen) and Jernih Jaya. This study uses a quantitative survey method, with a sample of 204 respondents. While the analysis tool used in this study is the SmartPLS version 3.0 application. This research found that the impact of tourism and local communities is able to directly influence the competitive advantage of tourism villages in Kerinci Regency. While the impact of tourism and local communities are also reported to be able to influence the interest of tourist visits. Meanwhile, the competitive advantage of tourist villages also influences the interest of tourist visits. Furthermore, the competitive advantage of a tourist village can mediate between the impacts of tourism and the local community with the interest of tourist visits.