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Graphic Design as a Consumer Presentation Tool
Irma Rachmawati, Zikra Nurhafiza

Departemen Desain, Universitas Komputer Indonesia
Departemen Sosial dan Politik, Universitas Komputer Indonesia


Abstract

Graphic design is included in one of the factors that can attract consumers attention. The aim of this scientific work is to find out promotion techniques through graphic design to attract consumers who will help beginners to promote their products through print and social media. The method used in this study is a descriptive method to show a clear picture of the research. The results of this study are to see how far the value of graphic design is in attracting the number of consumers. This research was conducted by discussing graphic design used by many companies in print media and social media advertisements to attract consumers attention.

Keywords: Graphic Design, Presentation, Consumer.

Topic: Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/2GqnFaXj3bAU

Conference: 2nd International Conference on Informatics, Engineering, Science and Technology (INCITEST 2019)

Plain Format | Corresponding Author (Zikra Nurhafiza)

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