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The background of this study is the decline in the tourist visits to Sabda Alam Water Park in Garut. Viral marketing plays an important role in raising brand awareness and may affect tourists intention to visit a tourism object. The purpose of this study was to examine the influence of viral marketing on brand awareness and tourists visiting intention. To this end, an explanatory survey was conducted on a sample of 100 visitors to Sabda Alam Water Park selected using a proportionate random sampling technique. Data analysis was performed using path analysis by means of SPSS 21. The results showed that viral marketing had significant positive influence on brand awareness. It was also revealed that brand awareness dan viral marketing had positive influence on tourists visiting intention.