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The purpose of this study was to identify the marketing strategies applied by culinary companies in the city of Bandung through one of the online media. The research method used in this study is a qualitative approach using case study methods, data collection techniques used are literature study and online data search, which would be analysed according to the case of study method. The results of this study indicate that the marketing strategy through online media has a good promotional strategy and is able to compete with other promotional strategies which have different bases, along with technological advancements, this marketing strategy not only improves the quality of sales and purchases financially but also can build images which is good in the eyes of the public or consumers. This research was conducted by discussing promotional strategies by culinary business companies, because a good promotion strategy can affect the increase in company income both in terms of effectiveness and profitability.