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INNOVATION IN DRAMATIZATION OF MACRO VISUAL COMMUNICATION
Zuhdan Aziz

Universitas Muhammadiyah Yogyakarta


Abstract

The sophistication of communication and information technology today is able to offer a new way of producing, processing and even distributing photographic works quickly, easily, cheaply and massively. The technology that developed in photographic cameras is also increasingly sophisticated, so the challenges of photographers going forward are not merely technical matters of photography, but must give more meaning to the content or content of their photographic works. Photographic work is a mediator to convey the message of visual communication to the public about a thing or event. Photos can be interpreted as expressions or ways of speaking, telling stories through visual language. The selection of the right object, the accuracy of the right moment, the right size, the ripe exposure of light, and the beautiful composition of the colors make photography look interesting, making photography lovers sink into the role created by the photographer with the object photographed. Photographic works posted on the macroworldmania.com website are creative, innovative and aesthetic macro photography works. Not just technical, in the macro photography work on the page there is a story narrative with the spices of the dramatization delivered, so that it becomes more interesting. The packaging of messages in the story is the essence of visual communication in macro photography. The dramatization presented in macro photography works on this page is able to provide an overview of animal objects or plants or previously small objects that are easier to see, full of surprises, attract attention and cause curiosity and curiosity. Dramatization arises if attention is always maintained and the work created is able to sink the soul, emotions and thoughts of the audience in an interesting way. Dramatic elements built with innovations in macro photography story messages are able to capture attention and be able to bring about a quality communication atmosphere in the reference and experience of the public. The challenge of these innovations is the main study of content analysis research, so that it still exists to communicate in the era of disruptive information. Keywords:

Keywords: Macro Photography, Visual Communication, Innovation and Dramatization

Topic: International Symposium on Social Sciences, Humanities, Education, and Religious Studies

Link: https://ifory.id/abstract/2dGmRVxQCjfa

Conference: The 3rd International Conference on Sustainability and Innovation (ICoSI 2019)

Plain Format | Corresponding Author (Zuhdan Aziz)

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