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Engaging Millennials on Chatbot Messenger for Eco-Tourism
Ayu Amalia (a*), Mohammad Sani Suprayogi (b)

a) Communication department, Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia
Jalan Brawijaya, Tamantirto, Kasihan, Bantul, Yogyakarta
*ami.khavid[at]umy.ac.id
b) GDILab, Jakarta, Indonesia
Jalan Kemang Selatan IX no. 1, Jakarta Selatan 12730


Abstract

Special Region of Yogyakarta is known as one of the tourism icons, with 10 natural tourism clusters with eco-tourism concept spread throughout the region as tourism potentials, along with 99.2% domestic tourists interested in natural tourism (Dinpar, 2015). Most visitors during the 2017 period were in the South East Coast cluster with excellent tourist attraction in Parangtritis and Gumuk Pasir Beach, 2,771,766 visitors (Dinpar, 2017) which increased from 2,229,125 in the previous year (Dinpar, 2016). This tourism phenomenon contributed by word-of-mouth information dissemination that turns into peer-reference, which motivates individuals to visit attraction. Millennials as the most internet users; a total of 49.52% (APJII, 2017) of Indonesias population is the largest contributor to tourism information through frequently accessed digital platforms, specifically messenger and social media (APJII, 2017). This study aims to describe the chatbot feature on messenger platforms used by millennials to provide information in an interactive manner while explaining chatbot potential as auto-responder accommodates requirements of tourism information in the Special Region of Yogyakarta.

Keywords: Messenger; Chatbot; Millennials; Eco-tourism; Yogyakarta.

Topic: International Symposium on Social Sciences, Humanities, Education, and Religious Studies

Link: https://ifory.id/abstract/2fVGuyBzMcea

Conference: The 3rd International Conference on Sustainability and Innovation (ICoSI 2019)

Plain Format | Corresponding Author (Ayu Amalia)

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