Analysis of Tie Strength And Purchase Decision Involvement Towards Word-of-mouth Influence In Service Business
Ummu Qonitah, Shimaditya Nuraeni
School of Business and Management, Institut Teknologi Bandung. Jl. Ganesha No,10, Bandung 40116, Indonesia
Abstract
Keywords: Service; WOM; Purchase Decision; Influence; Perceived Risk; Involvement; Tie Strength
Topic: Management
Link: https://ifory.id/abstract/2fnTYaFvc3W6
Conference: International Conference on Economics, Business and Economic Education Science (ICEBEES 2019)
Featured Events
Embed Logo
If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):
<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>
Site Stats