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As the potentials of halal industry rising globally, development and promotion of halal industry in the Philippines is vitally exigent. The country has lagged behind in developing halal industry compared to other ASEAN countries. The Philippines is overwhelmingly dominated by Christians, with increasing number of Muslims of around 10 percent of its population. As more Filipinos have become conscious about selection of foods and drinks for health and religious reasons, halal products become good alternative. However, due to less emphasis on the importance of the development of halal industry and low public awareness and dire perceptions towards the authenticity of halal products labeling and services in the country, Muslims in the country particularly the millennials are not considerable in differentiating between halal and non-halal products. Moreover, due to the absence of strict compliance for halal certification and labeling in the country, halal products and services are become inappreciable and negligible for consumers. Hence, this study aims to determine and analyze the level of knowledge of the consumer Muslim millennials towards Halal as well as the factors that influence their behavior in selecting halal products and services. Self-administered questionnaire will be distributed to 200 millennials in Marawi City and the data will be analyzed using SPSS. The findings of this study are indispensable in strengthening and promotion of halal industry in the country.