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THE IMPACT OF SOCIAL MEDIA AND TESTIMONIAL ON SELECTION OF TOURISM DESTINATION
Yulianti Keke

ITL Trisakti, Jakarta-Indonesia
yuliakeke[at]gmail.com


Abstract

Increasing technology is characterized by widespread internet use on all business lines. The internet as a new technology becomes a form of network that can combine communication and various functions, such as providing information to product or brand development. Online business transactions are one of the choices for business people to market their newest products and with the increasingly sophisticated information technology increasing business competition among business people. In the world of tourism is also very visible with the emergence of tour and travel companies that are increasing and this has become one of the things that are very interesting to study. Internet is also alleged to have an important role for the community in choosing the tourism location to be addressed. Tour and travel companies also take advantage of this opportunity to communicate their services through social media such as Blog, Facebook, Twitter, Instagram, and others. The purpose of this study is to determine the impact of social media and testimony on the selection of tourist destinations. The scope of this research is social media and testimonials, as well as the selection of tourist destinations. The population used in this study are tourists who have already booked via the internet. Of the total population, the sample needs are calculated using the Slovin formula (2003: 146), the data is analyzed using LISREL, data obtained from 200 tourists who have toured Indonesia. Based on the conceptual framework and research hypotheses, this research will look at social media, testimonials on the selection of tourist destinations. Exogenous variables consist of: Social Media and Testimonials. The endogenous variable consists of: Selection Decision. We find that Social Media and Testimonials have positive effect on Selection Decision of Tourism Destination.

Keywords: Social Media, Testimonials, Selection Decision, Tourism Destination

Topic: Communication

Link: https://ifory.id/abstract/2jY6NeExmuFd

Conference: International Conference on Administration Science (ICAS 2019)

Plain Format | Corresponding Author (Yulianti Keke)

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