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FACTORS THAT INFLUENCE THE BUSINESS MOTIVATION OF LAYING HENS (CASE STUDY IN "BERKAH TELOR MAKMUR")
Roisu Eny Mudawaroch (a), Zulfanita (a), Dyah Panuntun Utami(a) and Dimas Wicaksono (b)

(a) Universitas Muhammadiyah Purworejo.
Jalan K. H. Dahlan 3a Purworejo, Central Java
(b) chairman of the laying hens breeders association
Berkah Telor Makmur


Abstract

The purpose of this study is to determine the motivation of farmers in developing laying hens, analyze the relationship between internal factors of farmers with farmer motivation, and analyze the relationship of external factors with farmers motivation. This research was conducted at the laying hens association in "Berkah Telor Makmur" which includes Purworejo Regency, Magelang Regency, Kebumen Regency, and Wonosobo Regency. Sampling was carried out randomly from a group of 25 farmers. This research was designed as a correlational descriptive study. Analysis of the data used is descriptive statistical analysis and correlational analysis using the Spearman rank test (rs) and contingency coefficients from the chi-square test (χ2) The results showed the motivation of farmers in laying hens in "Blessing Eggs Makmur" is relatively high. The motivation of these breeders arises because farmers feel the laying hens business can support their social relationships and can be developed as a family business. Spearman rank correlation test (rs) and contingency coefficients from the chi-square test (χ2) show that the internal factors of farmers have a strong enough relationship with the motivation of laying hens. Laying hens raising the economic level of the members of "Berkah Telor Makmur".

Keywords: laying hens, internal factors, external factors, and motivation.

Topic: Any Other Topics Related to Agro-Industry

Link: https://ifory.id/abstract/38QkBpzeyAVw

Conference: The 4th International Conference on Green Agro-industry UPN Veteran Yogyakarta (ICGAI 2019)

Plain Format | Corresponding Author (Roisu Eny Mudawaroch)

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