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The purpose of this study was to determine the effectiveness of marketing Secondshop products through social media as the main tool of promotion. The method used is a qualitative descriptive approach. The results of this study can improve the quality of communication coordination in the sale of these secondshop products. Because at times like this social media is an important thing in the life of a consumptive Indonesian society. Product marketing through social media is considered more effective and efficient with minimal capital. Product marketing through social media can make it easier for owners to market their products.