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Engagement Program for Millenials Toward Sustainability Bussines in Indonesia
Aris Setiyani (a*), Setyo Riyanto (b), Leni CH Nawangsari (b), Djumarno (b)

Mercu Buana University


Abstract

The environment in the world of work is currently influenced by the large number of millennials that are beginning to arrive. This millennial generation has behavior that is different from the previous generation. The generation that likes freedom, and is very familiar with this technology is difficult to predict whether he will feel at home in the company or he will quickly move to find a company he likes. The purpose of this research is to see the effect of compensation, communication and employer branding on employee engagement. In this study the author also wants to find out the effects of the three on increasing employee motivation. and whether the employees motivation has a mediator effect between the three variables with employee engagement. Respondents in this study were the generation of millennial Y with a total of 285 samples taken from most of the islands of Java in Indonesia.The results of this study found that compensation, communication dan employer branding have an influence on both employee motivation and employee engagement. Motivation of employees can also function as a mediator of all three variables towards employee engagement. The results of this study, will be very useful for human resource management in making a strategy to deal with millennials who began arriving in the workforce. These results recommend a priority scale that must be developed so that it can maintain the millennial generation. It is hoped that with retain, the generation will be better involved in achieving organizational goals. A strong organization, with a millennial generation team that engages with the company will make the organization win a sustainable business

Keywords: Sustainability Business; Compensations; Communications; Employer Branding; Employee Motivation; Employee Engagement; Millenials Generations; SEM; AMOS

Topic: Human Resource Management

Link: https://ifory.id/abstract/3DLwCJHU9Ekm

Conference: The 4th International Conference On Management, Economics And Business (ICMEB 2019)

Plain Format | Corresponding Author (ARIS SETIYANI)

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