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INTERNET MARKETING AS A MARKETING STRATEGY
E S Soegoto (a*), S L Saepudin (b^)


1Departemen Of Information System, Universitas Komputer Indonesia
2Departement Teknik dan Ilmu Komputer, Universitas Komputer Indonesia


Abstract

The use of social media as a means of business promotion in introducing and marketing a product or service is very influential. The purpose of this study is to discuss the use of social media as a marketing strategy for a company engaged in services. This research method uses descriptive research method with a qualitative approach, and data collection methods carried out by researchers by conducting direct observations and interviews with related parties. The results obtained from this study are, not everyone has the mind to use marketing strategies through internet media to market their products. This is because not everyone knows what the benefits of internet media are for marketing their products. Of all these problems it can be concluded that the use of internet marketing as a marketing strategy is a basic need to support the success of the company we are living in the current era of globalization.

Keywords: Social Media, Marketing Strategy

Topic: Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/3QgJqxLHCnem

Conference: 2nd International Conference on Informatics, Engineering, Science and Technology (INCITEST 2019)

Plain Format | Corresponding Author (Fajar Farhansyah Siddiq)

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