Indonesia Conference Directory

This study aimed to determine and analyze the influenced of perceptions and interests of the society towards the Islamic insurance. The unit of the analysis that used in this study was the Islamic insurance society in the city of Tangerang. The type of research was field research with a quantitative approach. The sampling technique was used purposive sampling method. The data used were primary data obtained based on respondents answers to the questionnaires that had given. This study used multiple linear regression analysis with classical assumption test, descriptive analysis, t test (partially), F test (simultaneously), and coefficient test. The results showed that partially the perception and interest variables of the society had a significant positive effect on Islamic insurance. Furthermore, simultaneous perception variables, and publics- interest had a significant positive effect on Islamic insurance in the city of Tangerang. Perceptual variables, and interests together influenced purchasing decisions by 45.7%, and the remaining 54.3% were influenced by other variables that did not explained in this research.