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the importance of technological features in online stores: the relationship between technology acceptance models, life style, product, and trust
Abdul Malik Sayuti (a*), Wahyu Rafdinal (a), Chandra Budhi Septyadi (a)

a. Department of Commerce, Politeknik Negeri Bandung
Jalan Gegerkalong Hilir, Ciwaruga, Parongpong, Bandung Barat
*abdul.malik[at]polban.ac.id


Abstract

This study aims to analyze the importance of online store features in influencing product purchasing decisions. This study uses the theory of acceptance model in analyzing the factors of technology acceptance in online stores and its efect to life style, trust, and purchase decision. Respondents in this study are 200 people who have bought products in the online store. The selection of samples using convenience sampling technique is a sampling procedure that selects samples from people or units that are most easily found or accessed. The data analysis technique used is Structural Equation Model based on Partial Least Square. The results show that perceived usefulness and perceived usefulness of the technology acceptance model in the online store affect purchasing decisions at the online store. Lifestyle, products, and trust play an important role directly or mediating the influence of the use of technology in online stores on Purchase Decisions on the Online Store.

Keywords: technology acceptance model, lifestyle, trust, product, purchase desicion

Topic: Computer and Communication Engineering

Link: https://ifory.id/abstract/47tjQgApKmF2

Conference: The Third International Conference on Innovation in Engineering and Vocational Education (ICIEVE 2019)

Plain Format | Corresponding Author (Abdul Malik Sayuti)

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