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The purpose of this study was to analyze the "social map" related to the relationship between exposure to environmental news and curiosity over issues of environmental damage together with the behavior of rejecting non-environmentally friendly products. The study was conducted in December 2018 - January 2019 in held at the Antara TV News Agency. This study uses survey methods and correlation techniques. The results of this study indicate that: (1) There is a positive relationship between exposure to environmental news and rejection behavior of non-environmentally friendly products. Socially, if the news relating to the positive environment will form a rejection of the increasingly positive community behavior towards products that are not environmentally friendly. (2) There is a positive relationship between Curiosity over Environmental Issues with product rejection behavior not environmentally friendly. Socially, if the publics curiosity about environmental issues is high, the behavior of rejecting non-environmentally friendly products also increases.