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The results of previous research on the development of halal culinary have not been done much in Indonesia. For this reason, this study wants to uncover the perceptions of students in the master of management program in relation to efforts to develop the halal industry in East Java, especially in Malang and Surabaya. The objective of this study is to explore the perception of Muslim Students towards halal culinary in Indonesia In term of 1) the role of the government in halal certification, 2) halal food festival, and 3) Promoting halal food events through social media and internet. This is qualitative study using case study. Informants of this research are students of Master Management Faculty of Economics, Universitas Negeri Malang. The students are in the third semester in their study. Research findings show the following things (1) the government needs to encourage halal efforts by providing socialization and benefits of halal cuisine in collaboration with the Indonesian Ulema Council. (2) Halal food festivals can be done to attract tourists. Even though Malang City has never done it, but this is an appropriate step of cooperation for food entrepreneurs and local governments in attracting Muslim tourists who want to visit Malang. This festival should be held to coincide with religious events (3) the development of the halal culinary industry can be done through social media and the internet is in line with several other research results.