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Pengaruh Shopping lifestyle, fashion involvement dan sales promotion terhadap impuls buying pada matahari department store di jember
Fajar Destari, Titis Pramudia Restu, Iman Suroso

Universitas Jember


Abstract

Artikel ini bertujuan untuk mengetahui pengaruh shoping

Keywords: shopping lifestyle, fahion involvement, sales promotion, impuls buying

Topic: Manajemen Pemasaran

Link: https://ifory.id/abstract/6Qvh3jFq9LYJ

Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)

Plain Format | Corresponding Author (Zainal Abidin)

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