Strategic Priorities of Green Companies in Indonesia Siti Ridloah, Nury Ariani Wulansari, Desti Ranihusna
Faculty of Economics, Universitas Negeri Semarang
Abstract
Green industry is an industry that has the characteristics of using environmentally friendly chemicals, applying reduction, recycle, reuse and recovery in the production process, using low energy and water intensity, using competent human resources, minimizing waste and using low carbon technology. Currently the green industry is being promoted by various countries, including in Indonesia. To encourage the industry to apply the principle of green industry, since 2010 the Ministry of Industry has held green industry awarding activities. Green Industry not only encourages industrial companies to continue to make continuous improvements in all lines in order to improve production efficiency and effectiveness, but also provides evidence that even a low cost or no cost approach can have a major impact on industrial companies. Not only financial benefits through savings and increased productivity, but also provide a new image for the company as a Green Industry. Based on the description of the conditions and challenges mentioned above, it is necessary to conduct research to find out what strategic priorities green companies need in Indonesia. This type of research is exploratory research. The research method used in this study is qualitative clustering through idea networking to obtain the strategic priorities of the company predicated on the green industry in Indonesia.
Keywords: Green Industry, Concept Mapping, Strategic Priorities
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